Krishna's Mercy

Welcome to Krishna's Mercy.  We are a nonprofit organization dedicated to serving the Lord through prasadam and book distribution.  If you have any questions or comments, or would like to receive our newsletter, please email us at


Our Mission

Krishna’s Mercy is a nonprofit organization established to serve Lord Krishna. The primary activity of Krishna's Mercy is to serve Lord Krishna with our thoughts, words and deeds as much as we can. Though He may be referred to by different names such as Jesus, Allah, or Krishna, God is one. Krishna is the Supreme Personality of Godhead, as mentioned in the ancient Vedic texts of India. Mankind can attribute all of its suffering due to forgetfulness of his relationship to God. We are all constitutionally spirit souls, but from time immemorial we are associating ourselves with our physical bodies in this material world. Thus the soul has been transmigrating from one body to another through the laws of karma. This human form of life is our opportunity to break out of this cycle of birth and death and return to our original home, with Krishna, or God.

We can achieve this goal by constantly engaging ourselves in God's service. Krishna's Mercy is an organization dedicated to serving Krishna. Our members are involved in reading books about Krishna, chanting His holy name, worshipping His deity, listening to lectures about Him, and having discussions about Him.

Our mission is:

“Just fix your mind upon Me, the Supreme Personality of Godhead, and engage all your intelligence in Me. Thus you will live in Me always, without any doubt”

Lord Krishna, Bhagavad-gita

What We Believe

Who is Krishna?

Lord Krishna is the Supreme Personality of Godhead as described by the Vedas, the ancient scriptural texts of India.

Is Krishna a Hindu god?

God is one and is for everybody. Though He may have many different names, there isn’t a separate God for the Hindus, Christians, or Jews. The Bible, Koran, and other texts tell us that God is great, but the Vedas go one step further by telling us just how great God is, what He looks like, and How we can please Him. Krishna Himself incarnates in different forms under different names such as Lord Rama, Narasimha, or Varaha. Of all these forms, Lord Krishna is the original form of God who can be worshipped by everyone.

I’m a Christian, isn’t it against my religion to worship Krishna?

God comes to earth in different forms and teaches different things depending on the time and circumstance and the people’s ability to understand. Though different religions exist, any religion which teaches one how to love God is a bona fide religion. Worshipping Krishna and reading about Him increases our love for God. In turn, we actually become better Christians, Muslims, or Jews. Every religion has their specific dogmas and rituals, and worship of Lord Krishna doesn’t go against any of those. You’ll find that your love for Jesus, Allah, and all of your fellow men will greatly increase through devotional service to Krishna.

What does the term Vedic mean?

Vedic refers to the Vedas, the original scriptural injunctions, passed down since the beginning of time in India. Veda means knowledge, and thus the Vedas contain true knowledge on every subject, including the soul. The terms “Vedas” and “Vedic literature” also refer to any scriptural text whose teachings are in line with the original Vedas. These texts include the Puranas, Upanishads, Mahabharata, and Ramayana.

Do you worship cows?

It is a common misconception that cows are worshipped by Krishna devotees. Cows are respected in the Vedic culture. Since they freely provide sustenance to us through milk production, they are considered on the same level as one’s own mother. All religions teach people to honor one’s father and mother, and thus the cows are honored and protected in Vedic society.

Don’t Hindus worship many gods, like Shiva, Ganesh, Lakshmi, etc?

Just as the government has many deputy officers to carry out day to day affairs, Lord Krishna has many demigods who manage manage the affairs of the material world. The demigods provide material benedictions through the sanction of Lord Krishna. We respect these demigods, but we our focus is on worshipping Lord Krishna, the Supreme Personality of Godhead. By devoting ourselves to Him, all the demigods become satisfied at the same time.

How come you don’t eat meat?

According to Vedic philosophy, this human form of life is meant for understanding God. Our eating should thus be limited to only that which is necessary to maintain our body. Our bodies can be easily maintained by eating food grains and milk products, so animal killing is unnecessary. Also, we only eat food which can be offered to Lord Krishna, and He doesn’t accept any animal flesh.

Why is chanting so important?

Chanting is the easiest way to connect directly with God. An appropriate analogy is to think of chanting to be like the singing of Christmas Carols. Christmas Carols are sung during a holy time of the year and they put people in a good mood since they are pleasant songs relating to the birthday of Jesus. The Vedas tell us that we should sing songs about God all the time, not just on His birthday. There is no difference between God and His name, so the more we chant, the more we increase our love for Him.

What is prasadam?

Prasadam means the “Lord’s mercy”. It is the remnants of anything that has been first offered to God, but the term is usually associated with food. Similar to the concept of saying grace before a meal, if prior to eating, we prepare and offer food to Krishna, He eats it spiritually. He leaves the rest for us to consume and distribute to others.

So what are you saying? Somehow regular food becomes magical just by offering it to Krishna first?

That’s right. God is eating the food first, so why wouldn’t it gain special powers? Eating prasadam purifies our eating experience and we gradually become awakened to our original spiritual consciousness.

Are you the type of people that point their finger at everyone and tell them they are going to hell if they don’t listen to you?

We would love to do that, but then would be going to hell too : ) All jokes aside, we love Krishna very much and our only mission is to humbly serve Him. If you get to know Him, you will find that He is the kindest and the most merciful. Our organization exists to distribute the Lord’s mercy to everyone in hopes that they will love Him even more than we do.

Lord Krishna

krishna_narrow Lord Krishna is the Supreme Personality of Godhead, as described by the Vedas. The Vedas are the eternal truths of life originating in India that have been passed down from time immemorial originally through oral reception, and more recently through written scripture in the Sanskrit language. Though there are many different religions in the world each having their own name for God, God is still one. There isn’t one God for Hindus and another for Christians and Jews.

Even in the Vedic literatures, God has many names and many different incarnations and expansions. Lord Krishna is the original of all other expansions. In Sanskrit, the word Krishna means “all-attractive.” Krishna is the most beautiful, powerful, famous, beautiful, wise and renounced. Since He possesses all these opulences at the same time and in full, He is defined as the Supreme Personality of Godhead.

Lord Krishna personally appeared on this planet some five thousand years ago in Mathura, India. The reasons behind his advent were many, but they were primarily to kill the demon Kamsa and give protection and salvation to His devotees. Krishna was born as the eighth son of his father and mother, Vasudeva and Devaki. At the time of his birth, Krishna’s parents were prisoners of Devaki’s brother King Kamsa. A prophecy had warned Kamsa that he would one day be killed by Devaki’s eighth son. Thus Kamsa had killed every one of Devaki’s first seven children and was planning on doing the same to Lord Krishna. In order to protect his newborn son, Vasudeva transported Krishna to Vrindavan.

In Vrindavan, Lord Krishna was raised by his foster parents Nanda Maharaj and Yashoda. He enacted many wonderful pastimes in his childhood. Krishna has many different names, such as Govinda, Gopala, Giridhari, Damodara to name a few. These names are all based on His different pastimes and activities. The Lord grew up as a cowherd and He brought joy to all who lived in Vrindavan. In pictures, Krishna is usually seen standing with his eternal consort, Shrimati Radharani. radha_krishna She is Lord Krishna’s pleasure potency and His most beloved devotee. She is always thinking of Krishna, and therefore we worship her along with Krishna.

During Lord Krishna’s time, there was a great war that took place between the Pandava and Kaurava dynasties on the battlefield of Kurukshetra in India. Arjuna was one of the leading warriors for the Pandavas. Since Arjuna was Lord Krishna’s good friend and cousin, the Lord served as his charioteer during the war. Prior to the war’s commencement, Arjuna felt hesitant to fight, and so Lord Krishna stopped and gave him a discourse on the meaning of life. Their discussion has been chronicled in the famous book, Bhagavad-Gita.

The Gita is a highly philosophical book, but its essential instruction is that the true purpose of life is to surrender under Lord Krishna, or God, through the practice of bhakti yoga, or devotional service. Devotional service involves the nine processes of hearing, chanting, remember, worshipping, serving the lotus feet of the Lord, offering prayers, carrying out the orders of the Lord, making friends with Him, and surrendering everything to Him. Engaging in any or all of these processes will surely make our lives perfect.

Vedic literature such as the Bhagavata Purana (Shrimad-Bhagavatam), Hari-Vamsha, Mahabharata, Bramhavaivarta Purana, and many others describe Lord Krishna’s pastimes in much greater detail. Immersing oneself in any of these literatures with faith and devotion to Krishna will guarantee one of bliss and happiness in this life and the next. Krishna’s Mercy is dedicated to serving the lotus feet of Lord Shri Krishna.


new-1Prasadam is food that has first been offered to God. Meaning “the Lord’s mercy”, prasadam is prepared specifically for God and offered to His deity, and is thus considered sacred.

The tongue is very difficult to satisfy since it is always craving different kinds of foods. Due to this desire, we end up eating things that we shouldn’t. In acquiring such food, we go to great lengths such as killing innocent animals. We become bound up in the material world through our eating and thus have to suffer the results through the laws of karma.

Prasadam is considered “karma-free” food since it is sanctified by God. Prasadam is prepared and offered to satisfy God and not to satisfy our senses. We purify ourselves by remembering that God supplies us everything and that we should aim to please Him instead of ourselves. In preparing and eating prasadam, we thank God for everything He has done for us and we pray that we will always remember Him.

In the Bhagavad-gita, Lord Krishna tells Arjuna:

“If one offers Me with love and devotion a leaf, a flower, fruit or water, I will accept it.”

When we prepare and offer food specifically for God, He eats the food but through His mercy he leaves the remnants for us.

IMG_0078Due to its auspicious nature, prasadam should be distributed to as many people as possible. This sanctified food ignites a spiritual spark in the soul which will eventually reawakens one’s dormant love for God. Vedic literature references many historical incidents where people have had the good fortune of partaking of prasadam, sometimes even by accident, and have had their lives made perfect as a result. It is believed that anyone who regularly partakes of it, will at the very least return as a human being in their next life.

Book Distribution

New_Bhagavatam_set_1 Understanding the constitutional position of the soul and its relationship with God is a very complex philosophy that is described at great length in the ancient Vedic texts of India. The great saints of India, such as A.C. Bhaktivedanta Swami Prabhupada, Maharishi Valmiki, Krishna Dwaipayana Vyasa, and Tulsidas have all written extensively about Krishna.  Their works are considered sacred texts and are unmatched in their quality. Krishna's Mercy attempts to distribute as many of their books as possible by promoting the books in our newsletters, writing articles discussing teachings found in their books, and through book donations to local libraries.


Devotional Service

Hanuman worshipping Sita and Rama Devotional service, or bhakti yoga, is the best method for achieving transcendental realization. In today’s society, the term “yoga” is generally associated with gymnastics poses and various breathing exercises. However, yoga is a term originating from the Vedas and it means to have union with the Supreme, or God. Yoga is meant to be a completely spiritual activity.

There are various types of yoga, such as jnana yoga (meditational/contemplation), karma yoga (fruitive activity), and hatha yoga (body positions/exercises). Lord Krishna, the Supreme Personality of Godhead, describes all of them in detail in the Bhagavad-gita. Of all the different types of yoga, bhakti yoga is considered the highest since it involves loving devotion to God. Though devotional service can be classified as a means of self-realization, it is actually the natural disposition of all living entities. We are all part and parcels of God and it is our true nature to love him. Through contact with material nature, we have forgotten this relationship. Bhakti yoga is the way for us to reconnect with Krishna.

Lord Krishna Himself states that no one is dearer to Him than His devotee. His bhaktas, or devotees, have pure love for Him, and the Lord reciprocates. The Lord is generally neutral towards all living entities, but He goes to great lengths to favor and protect his bhaktas. He even states that worshipping His devotee is as good as worshipping Himself.

Devotional service can be a broad term and thus may seem difficult to understand. One may ask “what activity actually constitutes devotional service?” The Vedas give us the answer.  There are nine distinct processes of devotional service:

1. Hearing

2. Chanting

3. Remembering

4. Worshipping

5. Serving the lotus feet of the Lord

6. Offering prayers

7. Carrying out the orders of the Lord

8. Becoming friends with Him

9. Surrendering everything to Him

Engaging in any or all of these processes will make one’s life perfect. For each of these processes, Vedic literature has examples of great souls who achieved perfection by practicing them. Religious life is often viewed as being very strict and austere, and requiring great renunciation. Devotional service is above all religious regulations and austerities. Bhakti means love, and it is the natural inclination of everyone to love someone else. So why not try the yoga of love? These processes aren’t very difficult to perform. They don’t take much time and they don’t require any renunciation. In fact, renunciation from sinful activity automatically comes to those who follow the path of devotional service.

In this age, the two most effective processes of devotional service are hearing and chanting. So please chant the Maha-mantra “Hare Krishna Hare Krishna, Krishna Krishna, Hare Hare, Hare Rama Hare Rama, Rama Rama Hare Hare” and hear about Lord Krishna through his authorized representative, the spiritual master, and you will always be happy.

Supporting the Troops

SupportTheTroops  According to the Vedic system, a properly functioning society requires the cooperation between the four varnas, or social divisions. These divisions are broken up by qualities naturally found in people.

One of these groups is the kshatriya, or warrior class of people. The primary duty of a kshatriya is to provide protection to the other groups of society; the brahmanas (priests), vaishyas (merchants), and shudras (laborers). Kshatriyas need to be brave, courageous, and possess the utmost character to properly execute justice fairly and equally. The United States military is the modern day representation of kshatriyas. They voluntarily put their lives at risk every day simply for the sake of others. They carry out their duties with grace, humility, and focus. They perform their tasks in very difficult conditions and they ask nothing in return.

CIMG0057Krishna’s Mercy is dedicated to supporting our troops by sending them Krishna Care Packages. The main item in these care packages is Krishna prasadam cookies. Prasadam is sacred food that has first been offered to Lord Krishna and it is considered very auspicious for anyone who eats it. Krishna’s Mercy also includes books about Krishna in the care packages. We hope that this small token of our appreciation will go a long way in boosting the morale of the troops. Lord Krishna is the intimate friend and well wisher of everyone, so we hope these packages will help our brave men and women connect with Him and make their mission successful.