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His Divine Grace A.C. Bhaktivedanta Swami Prabhupada compares it to sending letters through the mail. If something has to be sent, it is not dropped in just any box. It must be put in a receptacle that is authorized to accept such items. There is a higher authority who makes the determination, and with dropping the letter there is security in knowing that the proper destination will most likely be reached.
Since there are countless living entities in the world, each within different stages of maturity and different levels of familiarity with religion and irreligion, the reaction to seeing the deity in the temple will vary.
1. Just a statue
The deity looks like an ordinary statue. There is obviously something different. You can note where it is. It’s like the statue is put on display specifically for people to look at. Yet if a person has no familiarity with Vedic culture, there may not be much to appreciate.
Even if they are familiar with religion, it is possible they have been taught that God has no form. Fear Him instead, as He watches disapprovingly from above.
“Go to church to repent for everything you’ve done wrong. These other people worshiping a statue have created false gods. That’s what these statues really are.”
Unfortunately, this sentiment is entirely possible. After all, if everything is stripped away, the meeting is between a person and a statue. That truth cannot be denied
2. A nice piece of art
This person has more of an open mind, but the appreciation is limited to the artistic value. They like the craftsmanship. The paint has been applied in such a way that the statue looks beautiful. Whichever person this statue represents, they are peaceful. They are in bliss. They are inviting. It doesn’t look like they are angry at anyone. The statue can be gazed upon for hours and hours.
3. Complete loss of ego
In this situation the statue is known to be something special. The child instinctively has this reaction. They don’t need to be told that the statue is a physical representation of the transcendental features belonging to the Supreme Personality of Godhead. They don’t need to be told about awe and reverence, respecting that this statue is the boss of all bosses.
4. Appreciation for God’s kindness to appear in such a form
As there is further maturity in practicing the science of self-realization, that same figure which is an ordinary statue to others becomes appreciated more and more. Looking at the deity, a person may think the following:
“I can’t believe God is so kind to appear in such a form. In truth, He is much larger. His influence is beyond comprehension. He is the entire universe and more. Yet He is allowing people here to dress Him. He is accepting wonderful food preparations brought for His enjoyment. Yes, the food will taste very good when eaten later on, but it’s like the cooks don’t even think about that. If there was no food to eat later, if it somehow all vanished after the offering, they would continue the process. Everything is done out of love. That is who God is. He is complete love. It is to a degree that is impossible to know in truth, but the deity helps me to understand a little.”
In Closing:
Like authorized box for letter sending,
Deity process from authority descending.
Many people, so of varying view,
To one just a statue, unfamiliar and new.
Another the artistic value appreciation,
For other complete ego’s emancipation.
At highest mercy of Lord understanding a bit,
The whole universe, but so kind here to sit.

